UNIFORM: Freshjive 2010 Spring Delivery #1
Lose the labels. Make a statement.
Freshjive is doing just that with their Spring shipment of goods and wares, with this being the first season utilizing their “un-branded” philosophy, i.e. taking all brand recognition off of the products and truly let the products tell the story. It’s a brilliant idea that fits in nicely with Freshjive’s approach to streetwear and why it remains a driving force in the industry to this day.
Case in point:
props to Freshjive and the Hundreds: view the rest here
